THE RESEARCH
Memory informs emotion.
Key moments are recalled as thymophors.
Emotion builds perspective.
A viewer's perspective of an artistic piece is
based on their own memories and emotions.
Thymophor is the carrying-over
of emotion into imagery."
Dr. Ernest Hartmann
Tufts University School of Medicine
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In order to successfully pair graphic design with a performance art piece and create a strong emotional impact in the viewer, it is important for the artist to understand the process in which the viewer connects with the piece itself. Through the research, it was found that the viewer’s memories inform the emotions felt, which then allow for the viewer to build a perspective on the artistic piece. Although these factors cannot be controlled by the artist, the information allows for the artist to make decisions about design that are more informed.
How can graphic design be used to amplify the
emotional impact of a performance art piece?
Emotional Process and 8 Characteristics of Design
Motion Graphics and Spoken Word
Informed design decisions
Direct the viewer's thoughts
Somewhat predictable emotions
Evaluate potential memories that could be recalled
Determine emotions that the viewer should feel
Consider how to best implement the characteristics
Be aware of the context in which they are being used
In addition, the research breaks down how the persuasive qualities and the emotive characteristics of graphic design influence the viewer’s emotional response to an artistic piece. These characteristics include color, line, shape/form, texture, symbolism/iconography, typography, anticipated motion, and layout. Although each topic discussed throughout this chapter plays an important role in evoking an emotional response to a performance art piece, none are as successful on their own. Koch states that, “designers must begin to go beyond form, function and aesthetics to integrate aspects of emotional awareness." This means that each aspect must be combined to create a holistic experience that connects the underlying emotion of the piece to the viewer. As a result of the research gathered, the visual solution to the thesis problem thoroughly considered each aspect and strived to create a holistic experience for the viewer.
Influenced by Brutalism Style
Black: death and mourning
Red: love or bloodshed
Yellow: comfort or hazard
Blue: dependable, all-powerful
White: surrendering and trustig
Glitch: utilized to represent the chaos that is experienced in a person's mind when jumping from one traumatizing memory to another.
Fade: used less often throughout the visual solution and represents the end of a scene so the viewer can breath.
The goal of a brutalist approach is
not to appear easy or comfortable.
It is not light, fun or friendly."
The Rebirth of Brutalism
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Brutalism utilizes "bright
colors and chaotic clashing."
Shahriyer Shuvo